Category: General News
New Year, New Plan
New year, new plan? What will you change in 2019? Let's make 2019 the year you make the right moves to enhance your brand.
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What's the Golden Ticket for Olympic Endorsements?
The 2018 Olympic Winter Games will begin on February 9th. American athletes will arrive proudly decked out in stars and stripes as they get one shot to cement a legacy...
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The Business of Federer: The Brand is Even Stronger Than the Forehand
On Sunday, the great tennis star Roger Federer won his record setting 8th Wimbledon title. At age 35, Federer becomes the oldest man to win Wimbledon in the Open era,...
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Successful Athlete Brands: The Top 100 Most Famous Athletes
The NBA finals tipped off last night and once again, Cleveland’s LeBron James and Golden State’s Steph Curry will be the headliners.
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One Approach on Building a Baller's Brand
The 2017 NBA Draft lottery was held last Tuesday night, and always serves as a reminder that the actual draft is just around the corner (June 22nd, 2017).
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Blazing Brand Exposure: The NFL Combine
The NFL Combine is an annual one-week event where the top 350 (or so) NFL Draft prospects of that given year make their way to Indianapolis to perform several physical...
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Business Behind the Madness
March is here, and to TSM, that means one thing...March Madness. Some conference tournaments have already tipped-off, set to provide us with this year’s “Cinderella Story” contenders, and the rest of...
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Endorsement Values
Tiger Woods, Lance Armstrong, Barry Bonds, Kobe Bryant, Adrian Peterson. All superstar athletes, and all considered by many to be the best in their sport at some point during their career.
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2017 Super Bowl Commercials at a Glance
Arguably, the only thing on television more highly anticipated than the Super Bowl is the commercials that run during it.
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