2019 was the year of the Celebrity during Super Bowl 53 commercials.
Every time you looked up from the chip bowl, there was a new actor, singer, or athlete staring right at you, endorsing some product. These brands spend millions of dollars just to air a commercial during the Super Bowl. Now, add in a celebrity smile and wink while holding the product on top of that. Each commercial is strategically and tactically planned by these companies, picking specific names/faces/reputations (brands) to have millions of viewers see their brand tied to.
Here are some of the most talked about commercials that featured an athlete, actor, singer, and a bonus combo!
Hyundai - Jason Bateman (over 30 million views in one week)
These companies have officially tied their brands to these celebrities, looking for the audience to react and feel some type of way about their product. Will they see a benefit? Well, so far they've got millions of people buzzing about their brand by the water cooler this week. That’s a solid start.